Ford Motor Company is teaming up with the nonprofit organization First Book to donate 10,000 books to Detroit Public Schools in order to promote literacy from an early age. Organized by the Ford Driving Dreams initiative, the Ford book donations will go to classrooms for kindergarten through elementary school.
Ford celebrated the donation with 65 third graders from Amelia Earhart Elementary School earlier this month with a reading party at the Ford Resource and Engagement Center. Oscar De La Hoya, a former pro boxer, and several Ford representatives read to the children.
De La Hoya has been an active voice in promoting education for underprivileged youth and said that he was:
“excited to be part of an initiative that educates and inspires the kids of Detroit to get excited about reading books every day.”
Ford Driving Dreams has similar goals. As part of Ford’s overall mission to improve education in Detroit, Driving Dreams is focused on keeping students in school. Together with First Book, Ford hopes to improve the poor access to reading materials and low rates of literacy in low-income communities like Detroit.
Ford Driving Dreams was launched in 2012 and has since helped 75,000 students around the country and will have delivered 50,000 new books to students in Michigan, Texas, and Florida by the end of 2016. To learn more about Ford’s charitable giving and to stay up to date on the latest Ford models, check back in with our blog soon!