“The Runner” has an extra special star and it’s the new Ford Escape!
Ford loves its collaborations, and that’s what it did for the new Ford Escape. A new collaboration with Verizon’s Go90 mobile app puts the 2017 Ford Escape in the starring role of “The Runner,” a new kind of reality show.
“The Runner” will run on the Go90 app, AOL.com, and Xbox. This reality show pits five teams of contestants against a character called “The Runner.” All teams will chase The Runner, who’s trying to make it across the United States.
It’s innovative because of the way the public can interact with this show. Viewers can choose their favorite chase team and help them out by giving them clues to The Runner’s location.
And of course, the chasing teams all get help from the Ford Escape. Contestants will use SYNC 3 technology, voice-activated features, and a foot-activated liftgate, as well as text message capability in the new Escape to make their journey.
“The Runner” will have three new episodes a day throughout the month, meaning that viewers can keep track of each contestant’s progress. You can pick your favorite players and help them along their way. Plus, you’ll be able to preview the best features of the all-new Ford Escape!
The Ford designers have come up with another innovative way to give you more storage space!
When you are traveling on the road, you definitely want all of your equipment by your side. The best place for that equipment is around your vehicle’s center console. However, this area is usually limited on space. Always looking to improve the vehicle experience, Ford has found a way to address that issue.
According to a Ford press release, the interior center console of the 2017 Ford Escape will have more room for supplies.
In order to create more room throughout the center console, Ford’s designers created a smaller electronic parking brake.
Once the size of the parking brake was reduced, Ford could increase the remaining cargo room along the center console. The result is a 25% increase in front room storage for Escape passengers.
“That whole center console area is what we call ‘Manhattan real estate’ because it’s valuable,” said Zulf Ali, Ford senior interior designer. “It isn’t a lot of space to work with, but as a designer, those constraints are exciting. It’s a challenge that forces you to be more creative – to ask yourself, ‘OK, how can we get clever with this?’”
For a vehicle that has room for everything that you could ever want or need on the road, the 2017 Ford Escape has you covered!