Ford loves its collaborations, and that’s what it did for the new Ford Escape. A new collaboration with Verizon’s Go90 mobile app puts the 2017 Ford Escape in the starring role of “The Runner,” a new kind of reality show.
“The Runner” will run on the Go90 app, AOL.com, and Xbox. This reality show pits five teams of contestants against a character called “The Runner.” All teams will chase The Runner, who’s trying to make it across the United States.
It’s innovative because of the way the public can interact with this show. Viewers can choose their favorite chase team and help them out by giving them clues to The Runner’s location.
And of course, the chasing teams all get help from the Ford Escape. Contestants will use SYNC 3 technology, voice-activated features, and a foot-activated liftgate, as well as text message capability in the new Escape to make their journey.
“The Runner” will have three new episodes a day throughout the month, meaning that viewers can keep track of each contestant’s progress. You can pick your favorite players and help them along their way. Plus, you’ll be able to preview the best features of the all-new Ford Escape!